J. Douglas Jefferys

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Presentation Skills - The 10-Second Rule

Your main job as a presenter is to ensure that throughout your presentation, you and everyone in the audience remain on the same page, even the same wavelength, every step of the way. If your slides contain more information that it takes the average listener more than 10 seconds to comprehend, you can’t possibly make this happen. People process information at different rates; faster processors will take a shorter time and the slower processors will take longer. Before you know it, you’ve got an audience working at three to five different wavelengths at the same time.

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