leadership persuasion

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Leadership by Persuasion - Four Steps to Success

As a leader, your success depends upon your ability to get things done: up, down and across all lines. To survive and succeed, you must learn four essential skills of persuading people. You must convince others to take action on your behalf even when you have no formal authority.

Persuasion is an essential proficiency for all leaders, requiring you to move people toward a position they don't currently hold. You must not only make a rational argument, but also frame your ideas, approaches and solutions in ways that appeal to diverse groups of people with basic human emotions.


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