Cathy Peterson

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Celebrity Fragrances: Selling Across The Spectrum

It seems that in today’s show biz world, it’s not enough just to sing, or act, or dance, you have to be an entrepreneur and become a brand all your own. One place where this is apparent is in the fragrance industry. It seems like everyone who’s anyone has their own fragrance these days, and usually more than one. Some bonds between the names and fragrances of celebrity perfumes are pretty clear, while others are a bit more tenuous. Here’s a breakdown of some scents to help you smell like your favorite celeb.

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